London City Airport rebrand
As an avid reader/follower of design week, I recently landed on an article regarding a London City Airport rebrand. The rebrand has been done in order to reflect the increase of leisure flights from the airport, as opposed to it just being for business travellers. For those that are not familiar London City Airport, is London's central Airport that have flights across Europe and to certain parts of the United States. Typically, London City airport cater towards business travellers but between June and September last year (2018) their statistics revealed that the demographic flying from the airport had changed ever so slightly.
For the first time ever, the percentage of those purely travelling for Leisure eclipsed those of business travellers at a ratio of 52% to 48% and as a result, a new visual identity had been created (to reflect this) and to appeal to a wider range of passengers whilst empahsizing it's standing as an airport in the centre of London.
Old logo:
New logo:
Immediately, what you can notice with the new logo is the green and blue colour palette supported by the heart in the middle, representing and referencing the airports location of being at the centre of London. Clever.
Overall I believe the new logo works in reaching a wider and perhaps younger audience simply by, the use of colours and new type it gives the design a fresh and clean look, not to say that the previous logo was bad or the opposite, but you can tell it was for a more mature audience hence why it was typically aimed at business travellers. But with the addition of leisure travellers came the new look.
For the first time ever, the percentage of those purely travelling for Leisure eclipsed those of business travellers at a ratio of 52% to 48% and as a result, a new visual identity had been created (to reflect this) and to appeal to a wider range of passengers whilst empahsizing it's standing as an airport in the centre of London.
Old logo:
New logo:
Immediately, what you can notice with the new logo is the green and blue colour palette supported by the heart in the middle, representing and referencing the airports location of being at the centre of London. Clever.
Overall I believe the new logo works in reaching a wider and perhaps younger audience simply by, the use of colours and new type it gives the design a fresh and clean look, not to say that the previous logo was bad or the opposite, but you can tell it was for a more mature audience hence why it was typically aimed at business travellers. But with the addition of leisure travellers came the new look.