Shepherd Food Ministries (Lincolnshire Vs Hunger)
For this project I was contacted by my cousins. They had asked me to create a new logo for their Shepherd Food Ministries (SFM) charity that was originally set up in 2007 and to create a poster for the arts & craft competition they were hosting later this year. Shepherd Food Ministries operate in Nigeria developing farm land with a relief of food poverty, that is, extreme hunger, a relief of sickness, most particularly a reduction of preventable diseases and the advancement of know-how in the
agriculture. SFM help people through various charity projects and their subsidiary brand is Lincolnshire Vs Hunger (LvH).
The theme for the poster and this years arts & cratfs competition was based on "a world without hunger" with submissions being allowed in any format.
To start of this project I decided to take a different approach from my normal method. I recently read 'Logo Design Love' by David Airey. There is a section in the book where he speaks about mind mapping words before you even begin to start sketching ideas for a design project. I decided to try this approach and I'll admit it was very useful because I was able to just focus on coming up with words that related to the topic no matter how silly or absurd rather than jumping straight to design concepts. Doing this made me realize there was a back bone to the process, it allowed structured flexibility if that makes any sense?
Again doing this was able to make me focus on producing more words related to the arts & crafts theme and not just necessarily how it is to look as an idea. After I had reached a point I was happy with I then circled words which I felt would give me a starting point for the ideas stage; words like shape, gluing, cutting, folding, sticking, sparkly, shiny and many others began to stand out to me and form the basis of my initial sketches, again this was a useful technique for me because each sketch was derived from the original words directly related to the theme.
Below you can see the sketches of ideas:
Once I had my sketches I started to select ideas I would then develop and implement to a further stage to then feed back my client with, (even though they were my cousins they are still). At this point I had chosen 3 designs which I felt suited the theme strongly, to implement into software application and send it through. I also annotated each design idea to let them know my thought process behind the ideas.
From this point they had picked their favourite design/s that they wanted me to work on and in this instance it was the first idea I had presented, they also liked the third idea. So with that I began to develop the design further, by adding colour and making a few additional touches to the overall design. Below are the variations of their house colours (green + blue) being used on the design and experimentation with my own selected colours for the design.
The combination of their house colours in this gradient format were not liked on the design so I opted for my own choices of colour for them to choose from.
From these ranges of colours I chose, no.2 and no.5 were preferred over the others. What they wanted next was a different tone from the selected blue and purple.
After the slight colour adaptations and adjustments to the design, they were able to select a colour. Below was the final look for the logo they had decided on. Once completed I decided to create a mock up of their design which can be seen below.
The theme for the poster and this years arts & cratfs competition was based on "a world without hunger" with submissions being allowed in any format.
To start of this project I decided to take a different approach from my normal method. I recently read 'Logo Design Love' by David Airey. There is a section in the book where he speaks about mind mapping words before you even begin to start sketching ideas for a design project. I decided to try this approach and I'll admit it was very useful because I was able to just focus on coming up with words that related to the topic no matter how silly or absurd rather than jumping straight to design concepts. Doing this made me realize there was a back bone to the process, it allowed structured flexibility if that makes any sense?
Again doing this was able to make me focus on producing more words related to the arts & crafts theme and not just necessarily how it is to look as an idea. After I had reached a point I was happy with I then circled words which I felt would give me a starting point for the ideas stage; words like shape, gluing, cutting, folding, sticking, sparkly, shiny and many others began to stand out to me and form the basis of my initial sketches, again this was a useful technique for me because each sketch was derived from the original words directly related to the theme.
Below you can see the sketches of ideas:
Once I had my sketches I started to select ideas I would then develop and implement to a further stage to then feed back my client with, (even though they were my cousins they are still). At this point I had chosen 3 designs which I felt suited the theme strongly, to implement into software application and send it through. I also annotated each design idea to let them know my thought process behind the ideas.
From this point they had picked their favourite design/s that they wanted me to work on and in this instance it was the first idea I had presented, they also liked the third idea. So with that I began to develop the design further, by adding colour and making a few additional touches to the overall design. Below are the variations of their house colours (green + blue) being used on the design and experimentation with my own selected colours for the design.
The combination of their house colours in this gradient format were not liked on the design so I opted for my own choices of colour for them to choose from.
From these ranges of colours I chose, no.2 and no.5 were preferred over the others. What they wanted next was a different tone from the selected blue and purple.
After the slight colour adaptations and adjustments to the design, they were able to select a colour. Below was the final look for the logo they had decided on. Once completed I decided to create a mock up of their design which can be seen below.
