Shepherd Food Ministries (Lincolnshire Vs Hunger) Poster
After the logo had been made I started creating the poster for the arts & crafts competition that is to be held later on in the year. The theme for this years poster is "A world without hunger" so SFM would ideally want people to imagine a world without hunger and what they think such a world could look like. They will be a looking to start a hashtag trend on Twitter with #WorldWithoutHunger #WWH or something along those lines. The competition is for all ages but they will be focusing on targeting young school children, however adults are also welcome. People taking part will be allowed to submit whatever they want along the lines of the theme, it is predicted that they will receive poems, pictures, paintings (either done online or by hand), but there are no restrictions. The project is being run with the support of Lincoln Food Bank.
In a similar way to the logo I started jotting down words and started sketching whatever Ideas came to my head regarding the theme, to be honest there was a lot of ideas that came to my head for the idea for a poster but I was able to channel it down to something I felt fitted the brief and was more in tune with the theme. I felt my strongest idea came from having the food groups (in some form) being included on the poster however I did try others.
So the basis of my idea came from the seven nutrient food groups; carbohydrates, fats, protein, fibre, fruit & veg, minerals, vitamins and water. I wanted to somehow include an item from each category into my poster. Once I had the ideas of what food items to pick I started creating the poster. But before I had this idea though I was working on having basic art & crafts materials in the poster an example can be seen below:
As it was an arts and crafts competition I did want to include this somewhere on the poster without actually having to solely rely on words however the feedback I got from the client they didn't want the arts & crafts materials and suggested food, (as the poster was trying to tackle hunger) with this it's where I came up with the idea to include the food groups. Below shows what it looked like with food instead of arts & crafts equipment:
So with food in mind I went through and selected what I wanted to illustrate on the poster carbohydrates - bread, fats - cheese, protein - meat, fibre - fruit, minerals - beans. Once the client had received this version they had said they were happy with it but wanted a few more changes to be made.
They had suggested having the arts & crafts materials turning into food via a plate or another means but I didn't feel that suited the transition from art equipment into food so I decided to use a food colander. At this stage the client was happy with the poster however I made one minor adjustment to the poster in order to complete the poster. Below is how the final poster looked:
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