September 2014

Tuesday, 23 September 2014

Unofficial Interview


I had an interview at a company called Anthem Worldwide earlier this month and the way it came about was very unusual considering I never actually applied for the position that was on offer but I will go into detail regarding how it came about.

My dad is a cab driver and was going about his business having conversations with clients as per usual, one of his clients that day said they were a graphic designer at the aforementioned company (although it was a subsidiary company called SCHAWK that he initially worked for in the same building). My dad mentioned to the customer that my boy (me) has a degree in graphic design, and is currently looking for experience either an internship, placement or a full time job and wondered if you have anything going at your company that my son could be interested in applying for.. Or at least it was something along those lines. Jacques (the customer) gave my dad his number asked him to give it to me so I can make contact later. 

Once my dad gave me Jacques's number I contacted him letting him know who I was, the conversation went rather smoothly and in the end Jacques asked me to send him my CV and portfolio so that he can forward it to his managers and then take it from there. I initially didn't hear anything for about week or so and decided to contact Jacques again to find out on the developments of what I sent, he responded saying there was some interest from the the managers at the company but they haven't been able to get back to me as the one that needed to was on his travels, but ensured me that he (Phil, the managing director) will contact me once he returns.

A week had passed and Phil had contacted me letting me know that his team would like to interview me for an initial paid internship and if things go accordingly then they would take it from there, so he gave me the details of interview and  I went away to prepare. When I was looking for the building on Google maps I noticed the area of the location was very close to my first primary school, not only that... But when I found the location of the building it was the EXACT SAME building my dad had worked at, as part of security more than over a decade ago I was amazed and shocked by this discovery.

On the day of the interview my dad's old friend who he use to work with was still there so we caught up briefly and then I went to the waiting area. Looking around the inside of the building, it had changed so much from what I remember but there was still some things that were still the same I won't go into that now. Anyway the actual inside of the studio was really inspiring and I already naively started picturing myself working here (I probably shouldn't have done that but I was just so enthused to be there it was an incredible feeling).

Long story short, (not that I can actually say that anymore) I was unsuccessful in getting the paid position, the managing director Phil Jones (who didn't actually interview me on that day) mentioned that something had happened, which required them to bring the other interns contract forward and have her start a lot sooner than originally planned. I never did find out what the circumstances were that forced them to make that decision, but Phil said he didn't want to just turn around and say thank you for everything but unfortunately you didn't get it so they said I could come into the studio at some point and they can work with me on my portfolio and CV, but unfortunately that hasn't happened as least not yet anyway. I was a bit gutted of the outcome in all honesty but because I didn't officially apply for that role (I didn't even know it existed) I just took it on the chin.

Tuesday, 2 September 2014

Packaging design


Okay, I have not been blogging lately as often as I should be and I do apologize for that, but I hope you can forgive me, my internship had me working even when I'm not technically working but as it's over I will be trying a lot harder to keep on top of my posts.
So at my last internship, I had to look at the social media aspects of design which I didn't really know I had an interest in until I was exposed to that part of it. My director gave me a task to come up with some social media posts that I find interesting, this included me looking at blogs, articles, books, design magazines based on branding, packaging, typography, colour and the like.

As I mentioned earlier I didn't really know how interesting I would find this task but I rather enjoyed it as I was able to learn quite a few things, about different areas of design I hadn't necessarily opened my mind up to. Whilst doing the research and forming my ideas about what to post I came across a few articles about packaging design that really grasped my attention they can be found via the links: http://bit.ly/1gnOMOC
http://bit.ly/1lFziWV
http://bit.ly/1kjxcLk

So after doing research and coming up with ideas I created the social media posts, some of them can be found here https://twitter.com/creativeiduk There's quite a lot on there, but I focused on topics like logo design, print advertising, branding, colours, typography etc (There should be a Marge Simpson image somewhere on the timeline those were the kind of things I was working on). But doing these made me want to try a packaging design task, so I did.

I have a book by David Sherwin called the 'Creative workshop 80 challenges to sharpen your design your skills' with a list of tasks to do, as you could imagine I chose the packaging project to see how I would fare against it. The task was to design packaging for a single type of shaving cream three ways: for women, for men and a gender neutral fashion, however all three packaging ideas must be systematic and convey that they are a cohesive line of products. The sketches I done for the name and the product can be seen below:

My first point of call was to come up with the name of the shaving cream, I went through quite a lot as might be able to see from my sketches but in the end I chose to go for the word 'Lathair' which I saw as a play on the way it is usually spelt lather. Simply done to communicate the froth aspect of shaving but also including the hair, it is the hair on your skin you are shaving after all.

Once I had the name and the sketches of what I ideally wanted it to look like I started
designing it on software, here are some images of how it started to look:



Even though this was a personal project I did decide to show some of my friends for feedback, to see if they understood the project some did, some didn't, and one quite rightly pointed out that the symbol I'm using for the cream slightly resembles poo, which would be giving off the wrong connotations for the type of product. Funnily enough I didn't actually see poo (directly) until they mentioned it because I was so focused on what it actually stood for in relation to the product rather than other associations, so I was glad someone had pointed that out & that made me change my approach to a traditional blade however, I still wasn't entirely satisfied with the blade so opted to go for a simple razor.

Once I had completed the designs, an additional task was to demonstrate how your shaving cream concept could be sold in a point-of-purchase display or on the shelf at a local drugstore, so I simply put the designs on its appropriate packaging, here is how the whole shaving cream packaged looked once finished:

 I was pleased with how the final result looked, as I've never attempted a design project like this I don't think I did too bad of a job, I'm sure with a few brush ups and minor adjustments I could use this as a portfolio piece and I would be happy for this to go in my portfolio.