June 2019

Thursday, 20 June 2019

Spider-man: Far From Home


As a BIG marvel fan I've been highly anticipating the release of the new Spider-man: Far From Home film which I believe comes out here in the UK on the 2nd of July, the film follows on from The Avengers End Game (which I'm sure you have watched by now) so you'd be aware of who has passed in the upcoming Spider-man film.

I came across the official Spider-Man poster for the IMAX release and I have to admit I was severely underwhelmed by the poster. Naturally people on Twitter took the time to deliberately mock the official poster and come up with their own versions and I must say the versions I saw were amusing. 
But, on a larger note something that disappoints me about this new Spider-Man, (the remakes that feature Tom Holland) is if you cast your mind back to 2017 when the first Spider-man: Homecoming was released. Great film and great trailer but at the time I thought that, that poster used for the film was also very dull and uninspiring and they seem to just be getting worse, I have no doubt that Far From Home will indeed be a good film, but if there happens to be another Spider-man film after Far From Home I honestly dread to think what that poster would look like.

Anyway here are the posters for the Spider-man films the first being the upcoming release 
Spider-man: Far From Home and the second (although released first) Spider-man: Homecoming. 




Tuesday, 4 June 2019

Epilepsy Rebrand


As a subscriber to design week I get a lot of weekly emails regarding jobs, reviews, talks, exhibitions, hot topics and other similar aspects of design. With this weeks email I came across a rebrand for a charity called Epilepsy Research UK. They are dedicated to the research of causes, treatments and diagnosis for the disease epilepsy (though I'm sure you already got that). The rebrand which was done by Helen Holden Design gives it a fresh new look that focuses on the charities scientific status.

Founded in 2007 the charity is a merged combination of two previous existing organisations, the Fund for Epilepsy and the Epilepsy Research Foundation. The work here focuses on supporting clinicians and scientists investigating epilepsy, especially it's causes, what happens (to the brain) during a seizure, how treatments such as drugs and surgery can be improved for the disease.
Epilepsy is a condition that affects the brain, which can cause different types of seizures.

What I like most about the redesign is the scientific and yet corporate merge kind of look to it, you get the sense that this charity is authoritative, trusted and strong about the psychological effects of epilepsy which can be demonstrated by their scientific research and their breakthroughs regarding epilepsy. The "E" symbol separated by what I read are neurones (cells that carry messages to and from the brain) and the logotype which sits to the right, form a strong bond and a clever visual representation of the Charity's work towards helping epilepsy patients.

The rebrand can also been seen on all touchpoints, such as the website, social media, print marketing materials (reports and pamphlets), and merchandise such as stationery, please take a look below at the redesign: