Packaging design
Okay, I have not been blogging lately as often as I should be and I do apologize for that, but I hope you can forgive me, my internship had me working even when I'm not technically working but as it's over I will be trying a lot harder to keep on top of my posts.
So at my last internship, I had to look at the social media aspects of design which I didn't really know I had an interest in until I was exposed to that part of it. My director gave me a task to come up with some social media posts that I find interesting, this included me looking at blogs, articles, books, design magazines based on branding, packaging, typography, colour and the like.
As I mentioned earlier I didn't really know how interesting I would find this task but I rather enjoyed it as I was able to learn quite a few things, about different areas of design I hadn't necessarily opened my mind up to. Whilst doing the research and forming my ideas about what to post I came across a few articles about packaging design that really grasped my attention they can be found via the links: http://bit.ly/1gnOMOC
http://bit.ly/1lFziWV
http://bit.ly/1kjxcLk
So after doing research and coming up with ideas I created the social media posts, some of them can be found here https://twitter.com/creativeiduk There's quite a lot on there, but I focused on topics like logo design, print advertising, branding, colours, typography etc (There should be a Marge Simpson image somewhere on the timeline those were the kind of things I was working on). But doing these made me want to try a packaging design task, so I did.
I have a book by David Sherwin called the 'Creative workshop 80 challenges to sharpen your design your skills' with a list of tasks to do, as you could imagine I chose the packaging project to see how I would fare against it. The task was to design packaging for a single type of shaving cream three ways: for women, for men and a gender neutral fashion, however all three packaging ideas must be systematic and convey that they are a cohesive line of products. The sketches I done for the name and the product can be seen below:
Once I had the name and the sketches of what I ideally wanted it to look like I started
designing it on software, here are some images of how it started to look:
Even though this was a personal project I did decide to show some of my friends for feedback, to see if they understood the project some did, some didn't, and one quite rightly pointed out that the symbol I'm using for the cream slightly resembles poo, which would be giving off the wrong connotations for the type of product. Funnily enough I didn't actually see poo (directly) until they mentioned it because I was so focused on what it actually stood for in relation to the product rather than other associations, so I was glad someone had pointed that out & that made me change my approach to a traditional blade however, I still wasn't entirely satisfied with the blade so opted to go for a simple razor.
Once I had completed the designs, an additional task was to demonstrate how your shaving cream concept could be sold in a point-of-purchase display or on the shelf at a local drugstore, so I simply put the designs on its appropriate packaging, here is how the whole shaving cream packaged looked once finished:
0 comments :
Post a Comment