Epilepsy Rebrand
As a subscriber to design week I get a lot of weekly emails regarding jobs, reviews, talks, exhibitions, hot topics and other similar aspects of design. With this weeks email I came across a rebrand for a charity called Epilepsy Research UK. They are dedicated to the research of causes, treatments and diagnosis for the disease epilepsy (though I'm sure you already got that). The rebrand which was done by Helen Holden Design gives it a fresh new look that focuses on the charities scientific status.
Founded in 2007 the charity is a merged combination of two previous existing organisations, the Fund for Epilepsy and the Epilepsy Research Foundation. The work here focuses on supporting clinicians and scientists investigating epilepsy, especially it's causes, what happens (to the brain) during a seizure, how treatments such as drugs and surgery can be improved for the disease.
Epilepsy is a condition that affects the brain, which can cause different types of seizures.
What I like most about the redesign is the scientific and yet corporate merge kind of look to it, you get the sense that this charity is authoritative, trusted and strong about the psychological effects of epilepsy which can be demonstrated by their scientific research and their breakthroughs regarding epilepsy. The "E" symbol separated by what I read are neurones (cells that carry messages to and from the brain) and the logotype which sits to the right, form a strong bond and a clever visual representation of the Charity's work towards helping epilepsy patients.
The rebrand can also been seen on all touchpoints, such as the website, social media, print marketing materials (reports and pamphlets), and merchandise such as stationery, please take a look below at the redesign:
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